A media campaign, which was organised in the run-up to the Hope Probe’s arrival to Mars, has bagged an award at the prestigious Cannes Lions International Festival of Creativity.
The 'Double Moon' campaign, organised by the UAE Government Media Office was awarded an Outdoor Silver Lion.
It was selected from 29,000 entries across 90 countries by a jury panel of leading advertising and media professionals.
The creative campaign brought Mars’ twin moons Phobos and Deimos to the skies of Dubai earlier in February using new technologies for the first time in the Middle East.
It aimed to engage UAE citizens and residents and generate excitement a few days ahead of Hope Probe’s historic entry to the Red Planet’s orbit.
The sight of two moons in Dubai’s skies was widely shared on social media by onlookers astonished at the scene.
The high-tech projection was part of an extensive media campaign under the slogan "Arabs to Mars" to celebrate the Emirates Mars Mission, the Arab world’s first interplanetary exploration.
The nationwide campaign saw a series of creative and ambitious activations including the Martian Ink passport stamps for visitors arriving in Dubai and baby astronaut suits for newborns on February 9, the day the Hope Probe arrived on Mars.
The UAE's leaders have welcomed the guests of the World Governments Summit 2025, which begins in Dubai on February 11, with record-breaking international participation.
Dubai Customs has successfully intercepted 1.2 tonnes of psychoactive substances at the emirate’s air cargo terminal, preventing a major smuggling attempt.
Dubai Municipality has announced that its parks and recreational facilities attracted over 31 million visitors in 2024, marking a 7% increase from the previous year.
The UAE aims to install over 500 electric vehicles (EV) charging stations by the end of 2025 to support clean transportation and reduce carbon emissions, according to Sharif Al Olama, Under-Secretary for Energy and Petroleum Affairs at the Ministry of Energy and Infrastructure.
Emirates Red Crescent has begun welcoming donations for Ramadan through its various projects and initiatives, from meals - including packages being sent to people in Gaza - food baskets, and clothing.
President His Highness Sheikh Mohamed bin Zayed Al Nahyan visited His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain, at his residence in Abu Dhabi.