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Ed Sheeran teams up with a major food brand to create his own 'EdChup'.
The Castle on the Hill singer took to Instagram to unveil a new ad campaign with Heinz Ketchup.
The 28-year-old has always been very open about his love for the condiment on social media.
Fans will soon be able to purchase a bottle for themselves online but will have to act fast as stocks will be limited.