Ed Sheeran teams up with a major food brand to create his own 'EdChup'.
The Castle on the Hill singer took to Instagram to unveil a new ad campaign with Heinz Ketchup.
The 28-year-old has always been very open about his love for the condiment on social media.
Fans will soon be able to purchase a bottle for themselves online but will have to act fast as stocks will be limited.

Chuck Norris, action icon and 'Walker Texas Ranger' star, dies at 86
Netflix sees more prospects for live events in South Korea after BTS
Pop Mart and Sony team up for Labubu film to expand viral toy's reach
Netflix turns to theatres to launch 'Stranger Things' animated spin‑off
Abu Dhabi’s Liwa Desert opens first-look teaser of 'Dune: Part Three'
