Over 10 million people signed up for X in December, CEO says

Friday, 8 December 2023 08:25

By Reuters

More than 10 million people have signed up for X in December, X CEO Linda Yaccarino said in a post on the social media platform on Thursday.

This comes as the company, formerly known as Twitter, risks losing as much AED 275 million in advertising revenue by the end of the year as major brands pause their marketing campaigns on the platform, according to the New York Times.

X, which does not regularly release user data, could not immediately be reached for comment on how the December sign-ups compared to average or why Yaccarino disclosed the figure. Billionaire owner Elon Musk said in July the site had 540 million monthly users.

Several companies, including Apple, Disney, Warner Bros Discovery, Comcast, Lions Gate Entertainment, Paramount Global, and IBM said in November they were pausing their advertisements on X.

More from Business News

UK's Jaguar Land Rover to halt US shipments over tariffs

Jaguar Land Rover will pause shipments of its Britain-made cars to the United States for a month, it said on Saturday, as it considers how to mitigate the cost of President Donald Trump's 25% tariff.
US starts collecting Trump's new 10% tariff

U.S. customs agents began collecting President Donald Trump's unilateral 10% tariff on all imports from many countries on Saturday, with higher levies on goods from 57 larger trading partners due to start next week.
Nasdaq set to confirm bear market as Trump tariffs trigger recession fears

The tech-heavy Nasdaq Composite index was set to confirm it was in a bear market on Friday, down more than 20 per cent from a recent record high, as investors fled riskier assets on fears that tariffs imposed by President Donald Trump could spark a trade war and tip the global economy into recession.
Dana Gas and Crescent Petroleum exceed 500M boe in Khor Mor field

UAE-based Dana Gas and Crescent Petroleum, alongside their partners in the Pearl Petroleum consortium, have said the cumulative production from their Khor Mor project, the largest non-associated gas field in Iraq, has exceeded 500 million barrels of oil equivalent (boe).