Emirates Airline has inked a host of agreements with a number of countries including the Philippines, Maldives, Thailand and Japan to boost tourism.
Uganda, Britain, Hungary and Sharjah are among the eight Memorandum of Understandings (MoUs) that Emirates signed on the first day of Arabian Travel Market (ATM).
It's aimed at attracting more travellers across its extensive network to experience each locale's distinctive sights, culture and attractions, as well as boosting tourism to the wider UAE through strategic collaborations.
Each agreement will see Emirates work with the country's tourism boards that offer customised travel packages, as well as activate tour operators and travel agencies.
It will also look at designing marketing and advertising campaigns to drive inbound tourist flows, particularly from the Middle East and Europe.
The airline will also support the development of business and trade opportunities in each country.
In line with its commitment to support the global travel sector, Emirates will also focus on developing trade and business links through these partnerships.
Emirates has signed new agreements on the first day of @ATMDubai with the Tourism Boards of Sharjah, The Philippines, Maldives, Visit Britain, Thailand, Japan National Tourist Organisation, Uganda, and Hungary. https://t.co/yEsPbnUgx2 pic.twitter.com/o05mMAYvfJ
— Emirates (@emirates) April 28, 2025
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